A case study in label design: how we helped McGuigan create an unashamedly alcohol-free wine brand

Coming to us, they had a serious vision – to create a brand that’s proudly McGuigan, unashamedly alcohol-free, and globally recognisable - premiumised non-alcoholic wines that consumers would be proud to show off.

Alcohol Label Design - Barlow and Co brand design for McGuigan Zero wines
Alcohol Label Design - Barlow and Co brand design for McGuigan Zero wines
Wine Brand Design - Barlow and Co brand design for McGuigan Zero wines
 

It was clear to us to design a brand that said ZERO right from the start, yet led with the McGuigan branding that consumers recognise and love.

When creating an alcohol label strategy, it was important to keep the text-led labels McGuigan Wines are known for. Our design uses a contemporary refined palette and clean, crisp typography to incorporate the range name Zero and 0.0 (representing 0.0% ABV), emphasising the wines are alcohol-free.

The prominent placement of the signature of Brian McGuigan - founder of McGuigan Wines – represents the company’s proud ownership of the range and was an integral part of their overall alcohol label design.

“Less than a year since its launch, McGuigan Zero has become part of the consumers' repertoire within the category, and we see zero alcohol as an important consumer offering”. Scott Burton, AVL Marketing Director

 

No. 1

Now the UK’s number 1 non-alcoholic still wine

(Nielsen, April 2022)

 

What we did

— Alcohol Label Design
— Copywriting
— Concepts creative
— Artwork and production

 
Alcohol Label Design - Barlow and Co brand design for McGuigan Zero wines
Alcohol Label Design - McGuigan collection

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Beyond the label since 1998