A case study in wine brand design: how we journeyed off the beaten track for a new range of wines from M&S
Featuring off-piste varieties – sourced from around the world by winemakers Sue Daniels & Belinda Kleinig – the range invites customers to ‘venture further afield with wine choices’, find new favourites and ‘indulge in some much-needed armchair escapism.’
We were thrilled to partner with Marks & Spencer to create a brand design for their new 12-label range of ‘Found’ rare wines.
Diving into the brief, our goal revolved around crafting a wine brand design that embodies clarity and reliability for M&S, giving people the confidence to try something new. Whilst each photo was carefully curated to incite a feeling of discovery; the delight in turning a corner and finding something curious from off the beaten track.
From traditional dress and dogs in windows; the spurs of boots or tango in the street - the collection is an engaging snapshot into the local people, place and culture that surround each wine. The resonance of our wine brand design among audiences thus far fills us with immense pride.
In its first 4 months after launch, the Found range delivered 35% more sales than forecast.
250,000
bottles delivered to over 300 stores for launch in 2020
What we did
— Brand audit
— Naming
— Concepts creative
— Artwork and production — Wine Brand Design
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